Industry PR Survey

I am looking for senior management from a few dietary supplement or food manufacturing companies to become involved in a survey to determine their views on public relations (PR) and publicity as it pertains to their company. OK, I’ll take one volunteer, but prefer at least two. The survey has been developed by the PR Road Show group I belong to, and yours truly, Sheldon Baker. The questions are below, and we’re looking for input by June 15. For more information, send your contact details (name, title, company, e-mail and phone) to me via e-mail at sbaker@bakerdillon.com. Thanks!

1. How would you define PR (as it pertains to your company)? Employee communications, corporate and product publicity, investor relations or another capacity?
2. What is your role in your organization’s PR efforts?
3. What is the current role of PR in your organization?
4. Do you have a reputation management program in place?
5. Who is best qualified to tell your organization’s story (why and their title)?
6. What do you want from your organization’s PR effort?
7. Do you have senior or executive public relations staff or do you engage a PR firm?
8. Can your organization’s PR effort relate to the bottom line? And how much do you budget annually for PR?
9. Does your company/agency have a corporate or product PR plan?
10. Do you view public relations as a valuable strategy for your company? Why or why not?
11. Who does your PR staff (agency) report to within the company?
12. PR staff belongs to (your company, agency, consultant)?
13. Over the last three months have there been one-on-one meetings with your PR representatives?
14. Is the PR staff part of regular executive meetings?
15. Do the PR and IT/Web teams work together or coordinate/collaborate on projects?
16. If CNN stopped by to talk to you about any topic, what’s the first thing you would do?
17. When is the last speech or presentation you gave outside the company? Did you work with your PR rep to help write/develop it?
18. Can you describe the topic of the last press release the company issued? How recently was it distributed?
19. Is there an understanding of what a well-managed PR activity could be contributing to your organization?
20. How do you feel about the effectiveness of the current effort? Is it paying its way, or a necessary evil?
21. If you can improve one area of your company’s marketing communications (PR) what would it be?
22. Do you have numbers to back up your PR program’s effectiveness? Is it paying its way, or just a necessary evil?
23. Does your company have a crisis communications plan? When was it last updated?