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Sheldon

Sheldon Baker With more than 25 years of marketing experience, Sheldon has developed and managed a wide range of successful corporate marketing programs. As principal and senior partner with the Baker Dillon Group (BakerDillon.com), he has created nutraceutical industry brand development and marketing campaigns that have brought measurable results for clients and generated millions of dollars in revenues. He was the first to successfully introduce in the natural products industry, celebrity brand endorsement and nationwide consumer media exposure for a new ingredient. He holds a Bachelor of Arts degree in communications from Columbia College in Chicago, the premier marketing and arts educational institution in the United States and is past president of the Consultants Association (CANI-consultants.org). Sheldon can be contacted at sbaker@bakerdillon.com

An American in Geneva

By Sheldon Baker Comments
Posted in Blog, Topics, Vitafoods
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Well maybe not a big deal. But it is my first time visiting Geneva, and attending the Vitafoods show, which begins May 18. I’ve come in a few days early to see the sights. Who knows, maybe I won’t be back this way again.

Coming through London via San Francisco, I had the chance to get caught up in the new government that was just a few hours old upon my arrival. David Cameron and Nick Clegg are a bit of fresh air, if only to look at. It feels so in keeping with the United States, no matter how you feel about President Obama. He still looks good. I wish them all well.

On my way from the airport in Geneva, I saw the Pal Expo where Vitafoods will be staged. I was going to the Warwick Hotel in the center of this lovely city. Once at the hotel, I learned my reservation had been screwed up and I was without a room and there were no rooms at the inn. In fact the entire city of Geneva appeared to be sold out because of Vitafoods.

So I had no hotel room. The clerk checked on other locations and nothing could be found. It made for a fun first day. The weather was just like San Francisco: 50s, cloudy and a light rain. I walked the area and one property suggested the Rhone River area and its roster of five-star hotels. I stopped at the Four Seasons first, because they bailed me out many years ago when I visited Seattle for a TSI Health Sciences project. I had accidentally left my suit pants in San Francisco. The hotel loaned me a “house” suit for the day. I was meeting with my client, Larry Kolb, and television actress Linda Evans. I had to look good.

The Four Seasons also had no rooms, but they let me use their business center so I could get online and search for a room. Within 15 minutes I found my home for the next 10 days: the Mandarin Oriental. It was right down the street from the Four Seasons. Retrieving my luggage back at the Warwick, I taxied over to the Mandarin, all the while checking out the sights and little French cafes I want to visit over the coming week.

I’m in a beautiful room, as you can imagine, if you know this hotel chain. I’ve now unpacked, caught up on my sleep and deleted jet lag from my body.

It’s now Friday. I just finished my morning walk through the winding streets of Geneva, as the merchants washed down the sidewalks in front of their shops. This city reminds me a lot of San Jose, Costa Rica; Havana, Cuba; and Paris, France, all rolled into one. I found one of those great little cafes where a coffee and croissant were my breakfast. And wouldn’t you know it; I’ve come all this way just to hear three people at a table across from me talk about golfing at courses in the San Francisco Bay Area. Beyond that, the cafe was very, very French. I’ll go back a few more times during my stay.

I’m looking forward to Vitafoods; I’ll report in throughout my visit in Switzerland. But next, I have to get a little more used to working with this European computer keyboard.

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