Tired of Social Media?

Has social media and social media marketing inundated your world? I previously wrote about social media jobs being in hot demand. Social media managers have quickly become a new position at many companies in various industries. Marketing agencies are ramping up their creative services to provide social media vehicles and consultation. In recent weeks, I believe social media marketing has literally started to explode. I’m talking more than Facebook, Twitter and YouTube; but, that’s a big part of it. I’ve been hearing about new product launches (not in the supplement industry) wrapped around social media PR campaigns, targeting specific demographics such as mothers, college students, health club members and others. Pepsi tied in its Super Bowl advertising to launch its social media campaign. And as you may well imagine, video has played a major role in this promotion. The magic of video is that it can be repurposed and used for so many PR and promotion venues, i.e. on your Web site, through traditional media outlets, or at your trade show booth just to name a few. I hope the supplement industry will start to fully embrace this new form of marketing.