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Sheldon Baker With more than 25 years of marketing experience, Sheldon has developed and managed a wide range of successful corporate marketing programs. As principal and senior partner with the Baker Dillon Group (BakerDillon.com), he has created nutraceutical industry brand development and marketing campaigns that have brought measurable results for clients and generated millions of dollars in revenues. He was the first to successfully introduce in the natural products industry, celebrity brand endorsement and nationwide consumer media exposure for a new ingredient. He holds a Bachelor of Arts degree in communications from Columbia College in Chicago, the premier marketing and arts educational institution in the United States and is past president of the Consultants Association (CANI-consultants.org). Sheldon can be contacted at sbaker@bakerdillon.com |
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01/10/2012
The Joys of TravelingFrequent travelers come across many interesting people and scenarios, both health- and non-health-related. It also means lots of TSA which, apparently, often takes issue with healthy foods. |
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12/21/2011
Public Relations on the UpswingThe PR industry is doing more hiring, as more companies discover the power of positive, proactive press. |
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12/20/2011
Demand for IPOs ShrivelsWhile IPOs have been disappointing this year in general, an industry firm is leading the pack. |
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12/19/2011
The Hunger Battle is Always in SeasonWhile the holidays attract public support for charities that address hunger, the need is felt throughout the year. |
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12/15/2011
Building Relationships with EditorsLooking to increase your industry profile? It's time to build some relationships with the key editors. |
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11/14/2011
Celeb Launches Supplement LineFootball legend Dan Marino invests in a Florida supplement company, putting his money behind a line he's been repping as spokesman. |
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11/10/2011
Eating on $4.50 a DayCan Americans get healthy and budget conscious by turning to a more nutritious diet, while still staying on a low daily food budget? ... |
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11/07/2011
Dippin’ Dots Files Chapter 11The "ice cream of the future" maker takes action to stave off bankruptcy. |
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09/02/2011
Hispanic Media Continues its Growth PatternDietary supplement companies looking for a new market opportunity may want to consider reaching out to the Hispanic and Latino communities, which are not only interested in those products, but also amenable to media marketing approaches. |
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Daniel Fabricant, Ph.D. talks about the New Dietary Ingredient (NDI) Draft Guidance released by FDA.