Bone and Joint Health Solutions from INSIDER

Bone and joint health is crucial to happy aging, but taking care of them in not relegated to those in their senior years. Bones and joints need to be cared for throughout life so when those older ages creep up, bone density is at its highest and joints have plenty of cushion to help keep the body strong through retirement.

As more consumers—older and younger—look to natural solutions, product manufacturers should be ready with science-proven ingredients and targeted marketing messages. VIRGO is here to help product manufacturers looking to get into the category as well as those with a history of bone and joint support products.

Besides for our print articles (click here for our lasted bone and our lasted joint articles), we recently added a joint health slide show to the mix and also offer a slide show on bone health as well. And in the upcoming months, webinars will be tackling both of these categories.

Be sure to tune in on the webinar on Feb. 16, 2012, at 2 p.m. EST, to hear Robert McNabb, business director, Natural Marketing Institute (NMI), and Gene Bruno, dean of academics and professor of dietary supplement science, Huntington College of Health Sciences, discuss evidence-based nutraceuticals for joint health. They will examine the various mechanisms of action for nutraceuticals beyond glucosamine and chondroitin, as well as human clinical research substantiating their efficacy. They'll also offer insights on the benefits of combining ingredients for joint health, and include information on appropriate structure/function language for communicating legal benefits to consumers.

Then, on April 12, INSIDER will be holding a webinar on bone health with speakers McNabb and Dr. Michael T. Murray, chairman, Dr. Murray Natural Living Inc. McNabb will be covering market research and outlining which demographics are interested in certain delivery forms. Dr. Murray will offer the latest science on natural ingredients shown to increase bone density and reduce fractures.

From articles to slideshows, webinars and in-person presentations (we're planning a great talk about bone and joint health at SupplySide Marketplace in May), INSIDER has the industry covered when it comes to bone and joint health ingredients, so manufacturers can supply efficacious products to consumers.