Sara Waldman Joins IMG's PR Team

SALT LAKE CITY—Integrated Marketing Group hired Sara Waldman as a senior public relations (PR) counsel, where she now manages multiple agency accounts.

Waldman was previously communications director for Mountain Sports International, where she handled publicity for international ski and snowboard tours, including the Subaru Freeskiing World Tour. Her prior experience also includes a stint as airship PR manager for one of Goodyear’s blimps. Sara also managed various consumer accounts with agencies Virgen Advertising and Kirvin Doak Communications, including Blue Man Group, Cricket Communications and Cirque du Soleil.

“Sara’s consumer PR background complements our already strong B2B public relations work," said Dave Clifton, Integrated Marketing Group PR director. “Her experience allows us to better position our clients’ brands and products in the ever-changing and complex consumer media markets."