LycoRed Adds Two Marketing VPs

BEER SHEVA, Israel—LycoRed added two new vice presidents to its marketing team. The company appointed Ilan Ron as vice president of global marketing and sales for its international and domestic markets, and Doug Lynch joined LycoRed as vice president of business development and new product marketing for the Eastern U.S. market.

Ron comes to LycoRed following seven years with Unilever Israel as vice president of sales and customer development director and CEO of Beigel & Beigel Unilever Israel where he brought significant sales growth and business development to the company. Prior to those experiences, Ron held leading positions at such international companies as Sodexho Catering, El-Chef Airline Catering and Sbarro Israel. Ron holds an Master’s in business administration in marketing of services from The George Washington University School of Business, Washington,.

Lynch brings to LycoRed nearly two decades of sales, marketing and business development experience in nutraceuticals, cosmeceuticals and functional foods. He has a background in global regulatory and quality systems, intellectual property portfolio management skills and finished-product development. Prior to joining LycoRed, Lynch led global sales, marketing and business development for the B2B ingredient division for Cott Beverages. Lynch also has directed sales and marketing of the natural product development company Unigen, Lacey, WA, as global vice president of sales and marketing and was director of sales and marketing at Naturally Scientific Inc., West Caldwell, NJ. He has a Bachelor’s of science degree in biology from Virginia Commonwealth University and a Master’s degree in management from Troy University.

LycoRed is a science-based company with regional facilities in the U.S., Europe and Israel. It supplies natural carotenoids and a wide range of other nutritional and coloring ingredients to the dietary supplement, functional food and beverage, and nutricosmetic industries worldwide. Recently, LycoRed’s CapsuDar® vitamin D was included in Tnuva’s new Milk V, a new milk sold on the Israeli market.

For more information, visit the LycoRed Booth #23027 at SupplySide West.