Boulder Potato Chips Founder Joins Nawgan

ST. LOUIS–Mark Maggio, CEO of Maggio Brand Development and co-founder of Boulder Potato Chips, joined Nawgan Products LLC as director of natural sales.

“I’m excited to join the Nawgan team as the company prepares to build a new category in the beverage industry," Maggio said. “As a science-based product, Nawgan represents the best in efficacy, taste and branding. I look forward to directing the launch of Nawgan within the natural products channel and bringing my 18-plus years of experience in brand development to support this exciting and ground-breaking product."

Before joining forces Nawgan, Maggio created Maggio Brand Development (MBD) in 2006, where he led consumer product companies in the development and execution of marketing and sales strategies that allowed them to expand their brands, launching more than 100 food and beverage products in the United States and Canada. He also co-founded Boulder Potato Chips in 1994, growing the company to a national brand within the natural and organic foods market in a few short years. After selling the company to Inventure Foods in 2000, he continued to direct the sales and marketing efforts for Boulder Chips and a number of other Inventure brands.

“We’re thrilled that Mark is bringing his wealth of experience developing the sales and business programs of natural products on board with Nawgan," said Robert Paul, board-certified clinical neuropsychologist and developer of Nawgan. “He has the brains for business and his expertise in this industry will help Nawgan make an even bigger splash in the functional-beverage category."For more  

Nawgan is a brain-health beverage created with a number of active ingredients to improve memory and increase attention and focus. Kyowa Hakko USA’s patent-pending formulation Cognizin® Citicoline is featured in the beverage. Nawgan beverages come in three flavors—Red Berries, Tarocco Orange and caffeine-free Berry—and is low in calories and sodium, with no preservatives or artificial colors or flavors. Since its launch in 2010, Nawgan has received accolades from Beverage World magazine, Beverage Innovation magazine and Zenith International.