Major drug company to enter dietary supplement market

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The Benninger Blog

Jon Benninger
is the director of business development at Virgo Publishing, with responsibility for industry outreach and new business development. Benninger entered the natural products industry in 1990 and joined Virgo in 1995 as the founding editor of HSR magazine, now Natural Products Marketplace. He is an active member of many associations, including the American Botanical Council (ABC), American Herbal Products Association (AHPA), Council for Responsible Nutrition (CRN) and Natural Products Association (NPA). He also serves on the board of directors of the Natural Products Foundation.

Major drug company to enter dietary supplement market
09/11/2008 10:39

Sanofi-Aventis, the maker of well known drugs such as Allegra and Ambien, plans to enter the dietary supplement industry through multiple acquisitions according to media reports. To view an article about this on FlexNews, click here. To view an article in Forbes, click here. The announcement came along with news that the company will have a new CEO beginning Dec. 1.

User Comments !

FYI- They already bought the number 2 DS brand in Australia, Symbion last month. Wyeth's Centrum is the number 1 brand WW, so this is not new. What is happening is more of big Pharma looking to tap into the $$ the natural products industry makes. More to come, I bet!!

Posted by: Peter Zambetti | September 18 2008 08:33:27

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