Assuming that the entire economy does not melt down and we find ourselves growing our own food and using burros for transportation, what should we as entrepreneurs be doing? Certainly it is a time to look at efficiency. Note that efficiency does not mean freezing activities or eliminating them. But, we do need to look at how we do things, why we do things, and whether these activities deliver the return on investment that we want. In my world, marketing consumes much of my time and energy. In times of uncertainty or economic challenge, it is absolutely critical to look at your marketing strategies and ensure that you are getting the most value that you can. We have always focused on ROI, accountability and delivering value. If you are thinking about your 2009 b2b marketing plans, I would love the opportunity to speak with you. From in-person events, to webinars, to lead generation, to branding, to email campaigns, and more, we have products that no other b2b company in our industry can offer. We don't just sell ads. We work with you to create programs that have accountability, transparency and value. Tough times like these are full of opportunity to capture market share, build brand awareness and position, and come out on top. We know how to do that, and we are happy to share our ideas with you. Contact me anytime at 480-990-1101 ext 1108 or jonb@vpico.com if you would like to talk.