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Jon Benninger

Jon Benninger is Vice President of VIRGO’s Health & Nutrition Network, which includes Natural Products INSIDER, Food Product Design, Integrative Healthcare Insider, Inside Cosmeceuticals and the SupplySide brand franchise . In this role Jon is responsible for the strategic direction of our media brands, events, brand extensions, global presence and go to market strategy from a sales, marketing and content perspective. Jon volunteers for many industry associations, committees and initiatives, is a frequent speaker and moderator at industry events, and works directly with VIRGO clients to develop marketing solutions and strategies. He joined Virgo in 1995 and has served as editor, publisher, and group publisher prior to his current position. He earned a degree in journalism at Arizona State University.

Learn About the Practitioner Channel for Supplements

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More and more physicians and other healthcare practitioners are interested in integrative medicine, dietary supplements and how these can fit into their practices. Don't miss our new workshop and panel discussion on this important channel, taking place May 3, 8:30am-10:30am, during SupplySide East. By attending, you will learn about the size and makeup of the channel, what physicians think about supplements and integrative medicine, how this channel differs from the retail channel, the top things to consider as you interact with doctors around these issues, and much more. My colleague Rob Lutz, who is leading the launch of our newest media product, Integrative Healthcare Insider, has assembled a great lineup of speakers. This includes Erik Goldman, editor of Holistic Primary Care, who will reveal data from their new study "Primary Care Physicians and Holistic Medicine." We also have Derrick DeSilva, M.D., one of the most prominent physicians involved in integrative medicine, Pure Encapsulations president Kyle Bliffert, and longtime industry marketing guru Gerard McIntee. It only costs $25 to attend if you register by April 28, though space is limited and we anticipate a full room, so if you want to take advantage of this great workshop, sign up now. You will be able to sign up at the show for $35, but only if it is not sold out. Finally, I want to thank and acknowledge EpiCor, a winner of our 2010 SupplySide Scientific Excellence Award, for sponsoring this new event at SupplySide East. We share their belief that we must increase efforts to work with healthcare providers, and we are committed to this mission. If you agree and want to learn more, be sure to join us at the workshop. See you there!
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