Jon Benninger is the vice president of business development for the Health & Nutrition Network at VIRGO. He works on new products, international efforts, industry outreach and advocacy, content development, partnerships and collaborations, and strategic planning. Jon volunteers for many industry associations, committees and initiatives, is a frequent speaker and moderator at industry events, and assists VIRGO clients with solutions and strategies.. He joined VIRGO in 1995 and has served as editor, publisher, and group publisher prior to his current position. He earned a degree in journalism at Arizona State University.
In case you missed it, we recently announced that we are producing the natural product industry's first "virtual" trade show Sept 14-15. The Natural Products Marketplace Virtual Event is an all-online live event with exhibits, seminars, networking, show specials, etc. It is free for retailers to attend (and we already have a lot of retailers signed up), and it is a model that is proven to work. We recently produced our 2nd virtual event in the medical industry and we had more than 5,000 attendees. Exhibiting is very inexpensive and simple, and you walk away with a database of leads for the retailers who visit your booth. When retailers enter your booth, you can chat with them live, they can download product info, you can offer show specials, etc. Anyway, we have a 4 minute demo video that explains it all very clearly. Click here to go to the website and then click on the "Exhibitor Orientation" video on that page. We will be at Expo West in booth #1245 doing demos and signing people up as well, so please make a point to stop by if you are going to be there. And of course, you can always call or email anyone on our team. We are all involved with this project.