SupplySide
The Consumer Edge
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Lori Colman is the founding partner and co-CEO of Colman Brohan Davis (CBDmarketing.com), a strategic branding and integrated marketing firm in Chicago serving national and global companies in the natural food and ingredients sectors. Lori speaks internationally on natural products marketing topics, enlightening her audiences with new strategic insights and trend data while championing the consumers' point of view. Founded in 1988, Colman Brohan Davis is included as a "Top Agency" on BtoB magazine's national agency ranking list. Contact Lori at lcolman@cbdmarketing.com. |
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08/27/2010
Mission: Whole FoodsThe new Whole Foods Mission App is designed to help consumers live healthier, and extends and elevates the Whole Foods brand. |
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08/13/2010
The Lay’s® Locavore AlertMore guerilla marketing as the Lay’s brand brings a real potato farm to the city—the local experience from a major packaged goods company. |
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08/04/2010
Trying Something New with UnileverBrazilian shoppers may end up bringing home a little more than just detergent, in the form of a full-court promotional press from Unilever. |
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06/30/2010
Viral Gets Nestle … The Palm Oil ‘Incident’The days of the passive consumer are over, as the ongoing discussion about Nestle’s sourcing and use of palm oil. |
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06/24/2010
Nestle Gets Viral … The Kit Kat “Hoax”Have you seen the Kit Kat “commercial” starring none other than Jesus himself? Well, not really himself, but something in his image. |
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05/26/2010
The Online Impact at the Grocery StoreAs online applications provide shoppers with more info at POP, it’s changing the whats and the ways they’re purchasing. |
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05/12/2010
Childhood Obesity: Epidemic or Opportunity?The issue of childhood obesity is garnering serious discussion, but is this an epidemic or an opportunity … or both? ... |