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Lori Colman is the founding partner and co-CEO of Colman Brohan Davis (CBDmarketing.com), a strategic branding and integrated marketing firm in Chicago serving national and global companies in the natural food and ingredients sectors. Lori speaks internationally on natural products marketing topics, enlightening her audiences with new strategic insights and trend data while championing the consumers' point of view. Founded in 1988, Colman Brohan Davis is included as a "Top Agency" on BtoB magazine's national agency ranking list. Contact Lori at lcolman@cbdmarketing.com. |
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04/26/2012
Determining the ROI of PR, Social MediaIt's tough to determine ROI without first setting goals for your social media outreach; increasing awareness, building relationships and improving efficiencies are only a few of the considerations. |
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03/30/2012
Have You Been Slimed?The "pink slime" phenomenon illustrates how social media is changing the game from a consumer marketing perspective. |
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01/11/2012
Hold on, my fridge just texted meSmart appliances aim to help users with food quality and food choices. |
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12/16/2011
What's Your Approach to Holiday Feasting?How do normally healthy folks in the nutrition industry balance moderation and excess during the holidays? ... |
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11/17/2011
Opportunities in Private LabelAs stores have invested in building their brand reputation, they've seen a corresponding uptick in consumer interest; how can you get in on this? ... |
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11/10/2011
Family Farming vs. Industrial AgricultureConsumers are increasingly alienated from food production, and their concerns about nutrition, food safety and sustainability reflect this distance. |
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09/27/2011
Fads, Trends, Niches, ‘Things’Anticipating where a new product launch fits within different categories of marketplace value can set appropriate expectations for “success." ... |
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09/13/2011
The Sustainability Consortium, Two Years LaterWhile Wal-Mart’s initiative might not have made the great strides it hoped for, the Sustainability Consortium and other related programs are pushing manufacturers to make strides in sustainability. |
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07/19/2011
Campbell Presents … Soup & SodiumAs Campbell’s ups the sodium levels in its Select Harvest soups, financial analysts are pleased, but is it really in the best interests of consumers? ... |
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Daniel Fabricant, Ph.D. talks about the New Dietary Ingredient (NDI) Draft Guidance released by FDA.