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Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMGbranding.com), a marketing and branding agency servicing a national and international clientele. Jeff has been recognized by Advertising Age as one of Americas Top 100 Marketers and has more than 28 years of broad-based business experience, including 17 years spent within the natural health products industry with leading companies such as Natures Way and Nutraceutical Corp. Jeff has also worked at several major national agencies, where he guided the marketing efforts of numerous recognized consumer brands including Continental Airlines, Mrs. Fields Cookies and Major League Baseball. He was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his ongoing outreach efforts including editorial contributions, pro-bono work, Webinars and speaking engagements within the healthy lifestyles industry. Jeff can be contacted at jeffh@imgbranding.com. |
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11/09/2011
Freshen Up: Marketing Less Processed FoodsFresh packaging and convenience, coupled with fewer, simpler--and rough--ingredients goes a long way to help marketers reach today's health-conscious consumers. |
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07/21/2011
From Toddlers to Teens: How to Market To (and Through) KidsMarketing to children—who directly and indirectly influence a great deal of purchasing power—means keeping several rules in mind. |
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06/23/2011
Emerging Markets for Natural Products Part 2: Marketing to MomsPresenting the seven “mommy market" rules to better understand their priorities, worldview and decisions-making processes—and yield a great competitive advantage. |
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06/07/2011
Emerging Markets for Natural Products Part 1: Marketing to MillennialsWhen targeting the 50 million Millennials, think about story telling, limited editions and making an emotional connection for the consumer and the brand. |
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04/22/2011
Spice Up Your LifeSpices are stepping into the formulation spotlight as functional ingredients with health effects to spare. |
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04/05/2011
The Explosion of Gluten-FreeDozens of gluten-free products launched at Expo West, as marketers overcome consumer perceptions about compromised taste and questions about health value. |
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12/15/2010
Focusing Online AdvertisingHow and where are you spending your online advertising budget—and how to get the most of it. |
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12/01/2010
Make Your Gift-Giving CountLooking for ways to ensure that the money you give this holiday season really goes to the needy? ... |
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10/28/2010
How Sweet it IsCan a name change for high fructose corn syrup stem the tide of consumer discontent for the corn-sourced sweetener? ... |
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08/24/2010
Isn’t There a Quieter Way to Save the Planet?Change apparently sounds like a very noisy, although biodegradable, chip bag—and consumers can’t stand the sound. |
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Daniel Fabricant, Ph.D. talks about the New Dietary Ingredient (NDI) Draft Guidance released by FDA.