Branding Buzz
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Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMGbranding.com), a marketing and branding agency servicing a national and international clientele. Jeff has been recognized by Advertising Age as one of Americas Top 100 Marketers and has more than 28 years of broad-based business experience, including 17 years spent within the natural health products industry with leading companies such as Natures Way and Nutraceutical Corp. Jeff has also worked at several major national agencies, where he guided the marketing efforts of numerous recognized consumer brands including Continental Airlines, Mrs. Fields Cookies and Major League Baseball. He was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his ongoing outreach efforts including editorial contributions, pro-bono work, Webinars and speaking engagements within the healthy lifestyles industry. Jeff can be contacted at jeffh@imgbranding.com. |
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08/24/2010
Isn’t There a Quieter Way to Save the Planet?Change apparently sounds like a very noisy, although biodegradable, chip bag—and consumers can’t stand the sound. |
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08/05/2010
Resurgence of InnovationThe natural products industry is seeing a ramping up of new product introductions that are incorporating truly unique ingredients and proprietary formulas, as well as a move to developing a compelling brand story to drive sales. |
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06/22/2010
Vitafoods Comes Of AgeIncreased activity in Geneva points to continued globalization of the nutraceutical and functional food marketplace. |
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06/04/2010
Kiwis Do Business with a SmileThe New Zealand natural products industry is nicely positioned for significant growth. |
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04/02/2010
Rewarding Companies That Do GoodCorporate social responsibility is an increasing priority to consumers, despite the recession, and companies may well thrive if they deliver on their promises to shoppers. |
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02/26/2010
Tips for Better Social Media BrandingFollowing a few simple guidelines can ensure your social media strategy delivers results. |
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01/25/2010
Reverse Vertical Integration: A New Trend?Does the Martek acquisition of Amerifit signal a new shift in the supply chain? ... |
