Branding Buzz
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Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMGbranding.com), a marketing and branding agency servicing a national and international clientele. Jeff has been recognized by Advertising Age as one of Americas Top 100 Marketers and has more than 28 years of broad-based business experience, including 17 years spent within the natural health products industry with leading companies such as Natures Way and Nutraceutical Corp. Jeff has also worked at several major national agencies, where he guided the marketing efforts of numerous recognized consumer brands including Continental Airlines, Mrs. Fields Cookies and Major League Baseball. He was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his ongoing outreach efforts including editorial contributions, pro-bono work, Webinars and speaking engagements within the healthy lifestyles industry. Jeff can be contacted at jeffh@imgbranding.com. |
Kiwis Do Business with a Smile
I had the opportunity recently to speak at the annual executive conference of the New Zealand Trade & Enterprise association of natural products manufacturers and suppliers in Nelson, New Zealand. I must say I find it truly invigorating to observe how the natural and organic industry lives and thrives in different countries around the world. I found these executives, who represented products as diverse as Manuka honey, cosmetics, pharma/OTC and botanicals, to be friendly, smart, driven and innovative thinkers.
Together we explored trends in health marketing and product development, discussed the economic and psychological impact of the recent recession, and debated pending health claim regulations.
Without a doubt the New Zealand natural products industry has come of age and has set an ambitious goal to grow to $5 billion in revenue by 2025. In my considered opinion, they are well on their way.
Thanks to my new Kiwi friends for a warm and gratifying experience.
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