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Frutarom

05/05/2008

NORTH BERGEN, N.J.—Chrysanthemum has long been known as a tea flavor with therapeutic attributes in the Chinese community. Chrysanthemum extract from Frutarom (Frutarom.com) can add a new twist in hot and cold tea-type drinks. When blended with other herbal ingredients, it helps in creating a refreshing beverage, and is compatible with chamomile varieties as a soothing aid to digestion. Chrysanthemum extract has a distinctive taste profile, with floral notes and hints of refreshing celery characteristics. A slight astringency, a mild, bitter finish and the aroma of herbal tea are enhanced by woodiness to round out the complex and appealing taste that chrysanthemum flower achieves. These taste perceptions are supported by Frutarom’s flavor mapping research, which predominantly cited vegetable, floral and herbal sensations and noted woody, savory and earthy impressions.


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