Selecting the Optimal Supplement Delivery System (Maximizing Your Product’s Potential)

Imagine, instead of having to walk down your driveway to pick up your newspaper, it was placed on the doormat every single day. More convenience and greater satisfaction, right? That’s the same idea with dietary supplements. Choosing the best configuration for a formula can mean the difference between meeting customer expectations and exceeding them.

A key factor when offering the consumer an effective supplement is choosing the most appropriate delivery system for the formula. There is no shortage of options. Common nutritional products currently come in a wide variety of forms: tablets, sublingual tablets, two-piece capsules, softgels, liquids, powders. In addition, consumers are finding alternate ways of getting their recommended daily intake of nutrients, as food bars, ready-made smoothies and sports drinks have become increasingly popular.

Softgels are one of the most popular delivery methods for supplements. They provide a clean, aesthetically pleasing visual in a variety of color options. Softgels are also swallowed easily, making them a better choice for consumers who may not be able to swallow large pills. Perhaps most importantly is the perception among consumers that softgels are the most absorbable option, allowing them to get the best value out of their supplements. With nutrients such as coenzyme Q10 (CoQ10), which has fat-soluble properties, using oil-filled softgels is an easy decision when in comes to maximizing an ingredient’s efficacy.