Global Market Growth for Dietary Supplements

Peter Zambetti
04/17/2008

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In Western Europe, sales hit $7.4 billion, accounting for 14.4 percent global market share. Significant growth has been registered in Scandinavia, Belgium, the Netherlands, Spain, Switzerland, Ireland, Greece, Turkey and Portugal. In the larger European countries, niche products are expected to perform well. In Germany, minerals, tonics and Echinacea head the pack. In Italy, the standout categories are minerals and nutricosmetics. Probiotics are also showing growth in Italy, in no small part to its connection with the management of Crohn’s disease, which has been related to high pasta consumption.

France’s leading “other” category is dominated by nutricosmetics, driven by major efforts by companies like Inneov and Oenebiol. In the United Kingdom, fish oils reign as the market leader, true to long-time traditional use, but the “other” category comprised of energy, starflower oil and artichoke supplements is catching up.

Sales reached $1.6 billion in Latin America, for 3.1 percent of the global market. For the region, multivitamins lead with $900 million in sales; no. 2 is vitamin C at $200 million. These same product categories dominate the top market, Brazil; multivitamins are first at $250 million, followed by vitamin C at $120 million.

Right behind Latin America is Eastern Europe, where sales totaled $1.4 billion (2.7 percent of global market). Since 1997, this represents a 313 percent increase from $339 million. This catapult has been aided by a 50 percent increase in per capita expenditure in the last four years. Major category trends continue to be the tried-and-true products like minerals, fish oils, CoQ10, and glucosamine. The leading market in Eastern Europe is Russia, with close to $600 million in sales; of note, dietary supplements overtook vitamins in 2003. Poland is the second largest market in Eastern Europe, followed by Ukraine, Hungary and the Czech Republic. Romania, one of the fastest growing markets, is now sixth.

Finally, the regions of Africa, the Middle East and Australasia are beginning to make a dent in the global market, with a combined 3 percent market share for $1.58 billion in sales. In Africa and the Middle East, in particular, multivitamins are highest in demand, with vitamin B and vitamin C following right behind

Peter Zambetti is the global business development manager for Dietary Supplements at Capsugel (Capsugel.com), Peapack, N.J.

Editor's Note: Looking to learn more about the global dietary supplement market. Peter Zambetti will discuss "The Good, The Bad and The Ugly" of international dietary supplement regulations on Tuesday, April 29, 2008, at 9 a.m. at SupplySide East. To learn more or to register, visit SupplySideShow.com.

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