EDEN PRAIRIE, Minn.—Humanetics
Corp. developed a video news release (VNR) about the weight-loss properties of
its branded ingredient, 7-Keto®, as the cornerstone of a consumer awareness and
public relations campaign for the compound. The VNR was simulcast to more than
800 network affiliates, cable and local independent stations in the United
States. A key part of the release is coverage of John Zenk, M.D., chief medical
officer for Humanetics, presenting new research at the 2nd Annual World Obesity
and Weight Loss Congress in Washington. The VNR further covers age-related
weight gain and slowing metabolism, why diets fail, and 7-Keto’s mechanism of
action.
“As we continue to strengthen the 7-Keto brand, educating
consumers about our world-class efficacy and safety is paramount,” said Scott Steil, vice president of sales and marketing. “Humanetics
is committed to supporting our key marketing customers by investing in programs
to drive consumer awareness and increase understanding of how 7-Keto can
maximize weight loss associated with diet and exercise.”
For more information, visit www.humaneticscorp.com or Booth
#3054-3056 at SupplySide West.
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