As more studies confirm the importance and benefits of exercise, people are pushing their bodies toward total health. But becoming fit comes with a price: nutrients are lost, ligaments are strained and muscles become fatigued. Thankfully, the natural products industry has many ingredients that may help optimize performance, heal the body, restore lost nutrients, improve and build muscle, protect joints and burn fat.
A report from Business Insights, “The Dietary Supplements Market Outlook 2007,” confirmed consumption of supplements increased in younger generations, growing fastest amongst those between 18 and 29 years. The change in consumer demographics will have an effect on the industry, according to the report, with the 43 million consumers in this demographic accounting for nearly 30 percent of growth in supplement sales, coming mainly from the sports, energy and weight-loss categories. Subsequently, market research analyst company, Packaged Facts, predicted in its 2007 report, “Sports Nutritionals for Active Lifestyles in the US,” retail sales of sports nutrition products will top $12.7 billion by 2011. Sports beverages are said to be leading the sector, followed by bars, gels and supplements.
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