Your website and social media outlets are windows to the world. In the competitive nutraceutical business environment, they are the essential elements that will effectively and consistently connect you with your clients and potential new business relationships. It is imperative to distinguish your company and products from the competition.
Including video content on your website, and engaging in professionally developed and maintained Facebook and Twitter accounts is becoming more of an expectation as opposed to a bonus. Quality and variety of content is the key to making Internet communications work to their full potential. With websites and social media portals advancing at an extremely fast pace, organizations need to place more time and emphasis into creating and maintaining their online media content.
As informative and effective as concise text and information is within Web pages, just using copy does not provide a competitive edge. Gone are the days when a few words were enough. Customer demand is high, and users want images, graphics and video from the websites they are visiting. The average person spends 15 minutes a day watching videos on YouTube. The YouTube site exceeds more than 2 billion views a day. While not all viewing is business related, there’s no doubt video is a powerful online tool.
Capture Visitor Attention
Adding video to a business website can dramatically improve the site’s look and feel. In addition to improving a site’s ranking on major Internet search engines, video has the power to capture the attention of potential customers and interest them in further exploring the content. Online video is one of the most effective tools for business marketing, and one of the best methods to engage viewers and create more page views.
Success of an online program largely depends on the way the brand, products and services are presented to site visitors. Having a website rich with quality content is a proven key for getting more visitors and generating leads.
Promoting products with Web video allows a business to educate potential customers about the products and, in a sense, advertise their advantages. One of the most important benefits of online video is that it increases the average time visitors are spending on the site, and that’s one of the factors search engines consider when indexing websites.
A high-quality web video demonstrates a company’s professionalism. It can represent the company’s values, enhance brand awareness, and inform site visitors about product or service offerings.
As informative and effective as text can be, it doesn’t have the same “wow” factor as video. Video grabs your attention and keeps you engaged. What’s more, video is easy to digest. A lot of information can be covered in a short timeframe. From in-depth interviews to product informational videos, online visitors are educated and enlightened.
