MONTREAL—Institut Rosell-Lallemand announced the 10th launch of its unique intestinal support probiotic formula, Protecflor™. Protecflor was introduced in Belgium by Sanofi Aventis under the brand name of ErcéFlora Supra. The synergistic effects of the probiotic yeast and bacteria components of Protecflor have been demonstrated in vivo in a rat model of traveler’s diarrhea. Marketed by Sanofi Aventis through pharmacists as a food supplement, the probiotic is recommended for reinforcing or restoring the intestinal barrier and for fighting intestinal infections, in particular traveler’s diarrhea.
Since its initial launch in 2007, Protecflor formula has already been introduced in nine other countries by key industry partners—by Numedica in the U.S.; Wren in the U.K.; Ivancic in Serbia; CatMedia in Australia; and by Walmark in the Czech Republic, Romania, Hungary, Bulgaria and Poland.