ADM Introduces New Natural-Source Vitamin E Logo
CHICAGO--Archer Daniels Midland's (ADM) Nutraceutical Division introduced a new four-color logo for its line of products that contain natural source d-alpha vitamin E. Tony DeLio, president of ADM Nutraceutical Division, thinks the new logo will eliminate consumer confusion. "We hope consumers will not only come to recognize the logo, but also look for it when shopping to be confident that the vitamin E they are purchasing is a high quality, natural source vitamin E." For more information, visit www.d-alpha.com or Booth #1436 at SupplySide West.
