SK Chemtrade Boosts Lyc-O-Mato Profile in Africa

05/07/2007

JOHANNESBURG, South Africa—Following an agreement with LycoRed Ltd. (www.lycored.com) for rights to exclusive distribution of Lyc-O-Mato® tomato lycopene complex in South Africa, SK Chemtrade Services launched the dietary supplement at Dis-Chem, a leading pharmacy chain. Concurrent with the product launch, SK Chemtrade embarked on a marketing campaign that included a two week book tour by author Robert Kowalski, who discusses the benefits of Lyc-O-Mato in the new book Take the Pressure Off Your Heart: 8 Weeks to Lower Blood Pressure Without Prescription Drugs. During media appearances, Kowalski strongly recommended Lyc-O-Mato as an important component of a drug-free approach to managing hypertension.

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