NMI Projects 2007’s Top Trends, Releases 2006 Figures
04/09/2007
HARLEYSVILLE, Pa.—The Natural Marketing Institute (NMI) released its Top Ten Trends for 2007. According to Maryellen Molyneaux, president: “Consumer desire for control is the overriding theme across all of our 2007 trends. Consumers express their desire for control across their health, lifestyle, finance and other critical issues, while at the same time they want new innovative products, more information and show increasingly fragmented behavior.” Among the spotlighted trends were:
The Age of the Individual
: A new culture of consumer-generated content, products and services, with customization driving sales of “condition specific” supplements.
Seize the Moment: A less permanent culture drives faster product lifestyles and a decline in brand loyalty.
Back to the Future: Embracing quality over quantity, as well as simplified ingredients and artisan goods.
Fear Factor: In an attempt to take greater control in a fear-based society, consumers are seeking safer foods, beverages and other products, and look to manufacturers and retailers to provide trust and reassurance.
Memory Fast Lane: Nearly three-quarters of consumers are using supplements, foods or beverages to prevent memory problems and further targeted opportunities exist.
NMI (www.nmisolutions.com) also released retail sales figures within the health and wellness industry in 2006 as part of its annual Health & Wellness Trends Database research study; retail sales topped $91.1 billion, a growth of 15 percent over 2005. Functional/fortified foods and beverages led the pack with $36.02 billion in sales, an 18-percent increase over 2005; vitamins/minerals/herbal/dietary supplements clocked $20.33 billion; organic foods/beverages hit $15.16 billion; natural foods/beverages totaled $13.54 billion; and natural/organic personal care netted $6.05 billion, with the highest percentage increase over 2005 at 24-percent growth.
HARLEYSVILLE, Pa.—
The Natural Marketing Institute (NMI) released its Top Ten Trends for 2007. According to Maryellen Molyneaux, president: “Consumer desire for control is the overriding theme across all of our 2007 trends. Consumers express their desire for control across their health, lifestyle, finance and other critical issues, while at the same time they want new innovative products, more information and show increasingly fragmented behavior.” Among the spotlighted trends were:
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