Cyvex Debuts ‘Antioxidant Wheel’

09/18/2006

IRVINE, Calif.—Cyvex Nutrition Inc. developed a tool for its marketing partners; the two-sided Antioxidant Wheel features a comprehensive summary of Cyvex’s proprietary antioxidants and is designed to feature classes of antioxidants on one side and constituents of the compounds on the other side. “Our antioxidant portfolio has grown to now encompass fourteen fruit- and vegetable-derived antioxidants, each with its own proprietary composition and recommended use,” said Charlene Lee, director of marketing at Cyvex (www.cyvex.com). “We wanted to develop a comprehensive R&D and marketing tool in every respect.”

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