Winning Big at SupplySide West

Thank you to everyone who participated in SupplySide West 2006, the world’s largest event for healthy and innovative ingredients. SupplySide West is truly a global event with participants traveling from every corner of the globe including South Korea, Belarus, Iran, Turkey, New Zealand and many other far-reaching locations.

SupplySide West experienced phenomenal growth yet again, with 2006 participation figures up 17-percent over the 2005 event, which translates to 1,064 more people than last year. Also, the exhibit hall grew by more than 130 booths, a 17-percent increase over 2005.

With the addition of Food Product Design magazine to Virgo Publishing’s Health & Nutrition Division, SupplySide West drew some of the world’s biggest food companies such as Coca Cola, Danisco, Frito Lay, General Mills, Hormel Foods, Kellogg, Kraft, Nestle, PepsiCo and Proctor & Gamble as well as Starbucks, El Pollo Loco and Jamba Juice.

Also, continued support from sponsors, advertisers and exhibitors greatly adds to SupplySide West’s momentum. Specifically, I’d like to point out and thank Albion Advanced Nutrition for celebrating its 50th anniversary with us at SupplySide West, Cognis Nutrition & Health for sponsoring the education program for the fifth year in a row, and Pharmachem Laboratories for sponsoring the golf classic again this year.

With December fast approaching, it is time to start preparing for 2007. If you have never attended Focus on the Future, Virgo’s executive conference and retreat scheduled for Jan. 30 to Feb. 2 in Scottsdale, Ariz., this is the year to come.We have added a track of education dedicated to healthy foods, and attendees will continue to participate in fun networking events including a private, catered tent at the FBR Open. Mark your calendars for a sold-out SupplySide East back at the Meadowlands Exposition Center April 30 to May 2, and an even bigger SupplySide West, Nov. 6 to 8 at The Venetian and Sands Expo. Lastly, let us know how we can help you with your 2007 marketing plans, Virgo has many new exciting opportunities we’d like to discuss with you.

Best regards,

Peggy Jackson
Director of Publishing
(480) 990-1101, Ext. 1157
peggyj@vpico.com

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